Many high-end scented candle brands in Europe and the United States have long favored finding partners in China to customize unique gold decal candle holders. However, a pain point that cannot be ignored is that these exquisite candle holders are often unsatisfactory in details, resulting in a high return rate for end customers, which has become a major hidden danger to brand reputation.
Audrey, an American buyer who has worked with Sunny Glassware for five years, enjoys a high reputation in the US market for her scented candle and essential oil brands. However, a crisis of trust six years ago almost brought her brand to the bottom. It was a company anniversary celebration, and Audrey launched a newly designed scented candle with a gorgeous gold decal candle holder as packaging. However, this highly anticipated product suffered a Waterloo - many end customers reported that after the candle burned for a period of time, the gold decal began to turn slightly red under high temperature, which not only greatly reduced the beauty, but also posed a safety hazard. Audrey was caught off guard by the flood of return requests from customers.
Faced with the perfunctory response from the supplier, Audrey was extremely anxious. Just when she was in despair, her friend recommended Sunny Glassware to her, a company that has been focusing on the customization and design of high-end home accessories for more than 20 years. Audrey was overjoyed and quickly contacted us. In the detailed communication, she stated the problems she encountered one by one and provided pictures of the existing glass candlesticks and flower paper for us to analyze. Sunny Glassware' technical quality team responded quickly and finally found the crux of the problem after rigorous testing.
So, what exactly caused the redness of the gold decal on the glass candle holder?
There are 4 reasons:
1. The gold content of the gold decal is insufficient, which affects the golden brown and brightness;
2. The temperature of the baked decal is not up to standard, and the ideal curing effect cannot be achieved;
3. The glass component reacts adversely with the gold water;
4. The process is not professional enough, such as improper handling before and after decals.
In response to these problems, Based on past experience, Sunny Glassware strictly controls the quality of gold decal and glass, and carefully monitors the entire process., a week later, a new candle holder sample was presented to Audrey. The test results showed that under the same conditions, the gold decal of Sunny Glassware' candle holder always maintained its original brightness, and there was no sign of redness even if the candle burned for a long time. Audrey praised this highly, and she felt that Sunny Glassware not only solved her urgent needs, but also won her trust with professional and considerate services.
In order to further consolidate this trust, Sunny Glassware also showed Audrey a comparative test video of similar products from previous product. In the video, the previous candle holder failed under the same conditions, while Sunny Glassware' glass candle holder stood firm like a magic needle. This comparison made Audrey deeply feel the outstanding strength of Sunny Glassware in quality control.
This experience not only allowed Audrey to successfully resolve the brand trust crisis, but also made her a loyal fan of Sunny Glassware. She praised to everyone that Sunny Glassware takes quality as the cornerstone and customer needs as the core, and truly creates and protects every bit of delicate beauty.
Richard Branson, founder of the Virgin Group, has famously said, : "The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways." Sunny Glassware interprets this concept with practical actions. We are well aware that every crisis of trust is a test of the brand, and our mission is to become the most solid backing of customers and win the trust and praise of customers with professionalism and quality.
If you are also facing a similar crisis of trust, or are eager to experience a truly heart-touching service, Sunny Glassware is always waiting for your inquiry. Let us work together to create a better future and make every cooperation an unforgettable journey.
