As a wholesaler of scented candles, have you ever encountered such a predicament: seemingly saving on procurement costs, but facing bulk returns due to product issues, ultimately resulting in a decrease rather than an increase in profits? Choosing the right candle jar is not only a product issue but also a crucial link that determines the success or failure of your business. According to data from the home furnishing industry, high-quality packaging can increase the repurchase rate of products by over 60%. The 5 product selection secrets shared today are all based on actual cases from over a thousand wholesale suppliers served by Sunny Glassware, helping you avoid hidden cost traps and achieve sustainable profits.
Case: A French emerging candle brand once saved USD$0.5 by choosing ordinary glass jars, but the breakage rate during transportation was as high as 15%, not only incurring compensation for freight but also losing the first batch of customers. After switching to Sunny Glassware' thickened heat-resistant glass, the breakage rate dropped to 0.3%, and the customer repurchase rate increased by 2 times. True cost savings come from the stable performance of the product throughout its life cycle.
Market research shows that an 8oz (about 227g) capacity best suits Chinese family usage habits, with a continuous burning time of 35 hours, which is just right for a 4-5 week usage cycle. Based on 20 years of sales data analysis, Sunny Glassware found that the turnover rate of 8oz products is three times faster than that of 10oz, and the unit price is 20% higher than that of 6oz.
An American aromatherapy brand with its own candle jar design was in a sales bottleneck. After boldly switching to the embossed and gilded candle jars designed by Sunny Glassware, the trial purchase rate in offline supermarkets increased by 45%. In practice, it has been proven that under the same quality, packaging with a design sense can capture consumers' attention within 3 seconds, and the click-through rate of the main image online increases by 60%. Packaging is not a cost but the most efficient form of advertising.
An American customer who has been cooperating with Sunny Glassware for over a decade pays great attention to quarterly theme marketing. They choose cool color schemes in summer and warm tones in winter, following festivals, achieving the breakthrough of not having off-seasons: the gold and red series for Christmas set a record of over 10,000 yuan in a single day. Timely product strategies turn seasonal products into traffic drivers.
Products with a burning time of less than 40 hours have a customer complaint rate four times higher. According to tests by Sunny's laboratory, using a candle jar with a specific wall thickness, combined with plant wax, can achieve a burning time of over 50 hours, giving customers a "great value" perception, which is a key factor supporting premium pricing.
The essence of product selection is not to find the lowest price but to create the highest value. Sunny Glassware has been deeply involved in the industry for 20 years and has witnessed many partners, such as Nest Fragrance, grow from small workshops to regional leaders.
Which aspect of product selection are you struggling with? Is it material safety, design innovation or cost control? Contact our sales experts at Sunny Glassware immediately to get your exclusive product selection plan and free sample experience. We not only offer products, but also provide sustainable profit-making solutions.
