In 2017, I received an inquiry from Emma in the UK. Her request was that we design a British-style luxury glass candle holder, and the copyright belongs to her company. After several rounds of communication, she decisively paid more than US$10,000 in design fees and mold fees.
Emma runs a boutique and is a woman with a unique taste in home decoration. She has a keen interest in decorative items from all over the world, especially candle holders that add a touch of warmth to a home. However, although there were many candle holders on the market for her to choose from, Emma could never find the perfect product that met her vision. By chance, she watched a promotional video of Sunny Glassware on YouTube. The glass candle holders displayed in the sample room made her eyes light up. The design of these candle holders made her enlightened.
In the first round of communication with Emma, I could feel that she was sincerely seeking my cooperation. Why? Because she did not ask for a quote immediately, but expressed her requirements and goals very clearly. The glass candle holder she wants is not only used to protect the candle, but also has practicality and artistic appreciation, and can show beauty to everyone. She realized that good design can not only enhance the popularity of products, but also satisfy consumers' psychological needs for pursuing art.
Compared with those inquiries that only ask about the price at the beginning, I generally will not quote immediately. If I rashly quote without understanding both parties, I will be irresponsible to both parties, and the possibility of reaching cooperation is almost zero. Candle holders are decorative art, not ordinary commodities like mineral water and instant noodles that have a standard price. The price of luxury glass candle holders varies greatly depending on the design style and processing technology. If your candle is positioned as an affordable luxury product, then the design of the candle holder must be unique and creative packaging that can enhance the company's brand value.
The second round of communication with Emma was mainly about the details of the design. I made it clear that our design would be charged. The designer team of Sunny Glassware has focused on the design of luxury glass candle holders for more than 10 years. Many products have won the Chinese Art Award Design Grand Prize, and we have more than 20 years of industry experience in creating high-standard glass products. We are the exclusive supplier for many well-known luxury brands in the United States. We do not make cheap candle holders. Emma was very understanding of the design fees we charged, and she told me her entrepreneurial history very candidly. In the early days of her business, she sold ordinary products and often fell into vicious price competition. With continuous growth, her product positioning has transformed into luxury goods. She made it clear that she would no longer sell ordinary products, just like once a person has used an air conditioner, it is difficult to go back to the days of blowing a fan.
After reaching a consensus, Emma paid the design fee and mold fee in full as soon as the design draft was released. Facts have proved that after seven years of market response, this candle holder has become her brand's business card, and her purchases from Sunny have also increased year by year.
If you want to open up the high-end market, it's not too late. Welcome to Sunny Glassware for a trial order.
