In the challenging business environment of 2024, many companies have lamented that business is difficult and orders are decreasing, especially when facing candle holders buyers who are keen on bargaining, high prices often mean customer loss. However, in this sluggish market atmosphere, Sunny Glassware has achieved counter-trend growth in sales performance with its unique business strategy.
Sunny Glassware, a brand that has been deeply involved in the home gift industry for more than 20 years, has exported its products to more than 30 countries around the world and won the favor of many customers. Despite the increasingly fierce competition in the industry, Sunny Glass has always adhered to its principles: no price wars and no credit orders. Surprisingly, even so, its customer purchases have continued to grow steadily. What is the reason behind this?
Let's reveal the answer through a case.
In 2021, a customer named Alvin found Sunny Glassware through a Google searching. After a preliminary understanding of Sunny's strength, he planned to customize a batch of glass candle holders and put forward special process requirements for decals and laser engraving. Although Sunny Glassware responded quickly and provided satisfactory samples and quotations, the price factor discouraged Alvin at the time.
Three months later, Alvin contacted Sunny again and expressed his willingness to accept the previous price, but hoped to get a one-month payment period. Faced with this request, Sunny refused without hesitation. Sunny's payment principle is that even long-term VIP customers need to pay a 30% deposit and ship only after receiving the full payment. This policy is aimed at protecting the company's capital flow and product quality.
In July 2023, Alvin asked Sunny for a price again. This time he directly listed the detailed dimensions and process requirements of 3 custom glass candle holders. While asking whether he could place an order according to the previous quotation, he also proposed the possibility of increasing the order quantity. Sunny explained that due to the increase in labor costs and material prices, the previous quotation was no longer applicable. However, when it was learned that the order quantity was expected to increase by 30,000 and Alvin was willing to pay according to Sunny's payment terms, the cooperation between the two parties ushered in a new turning point.
Alvin's change of attitude was not accidental. In the past two years, he has been following Sunny's website, witnessed the company's continuous introduction of new products, and witnessed the favor of many high-end brands for Sunny. All of this made him more convinced of Sunny's quality and service, and finally made up his mind to cooperate with Sunny.
Through this purchasing experience, Alvin deeply felt the high quality and professional service of Sunny Glassware. He not only placed orders many times, but also expanded the scope of cooperation with Sunny and began to customize new products such as glass diffuser bottles. Alvin said that since cooperating with Sunny, customer complaints about quality problems have almost disappeared. He is full of confidence in Sunny's products and brand reputation, and decided to make Sunny Glassware a long-term supplier.
The success of Sunny Glassware stems from the company's ultimate pursuit of product quality and sincere investment in customer service. In the smoke of price wars, Sunny has won the respect and recognition of customers with high quality and high service. As Alvin said: "Choosing Sunny Glassware not only saves me worry, but also satisfies my customers." This is also the secret of Sunny Glass's ability to stand out in the fierce market competition and achieve steady growth in sales performance.
